Noreen O’Loughlin serves as the Vice President of Integrated Marketing at New York Public Radio and the General Manager of The Jerome L. Greene Performance Space.
As the head of integrated marketing, O’Loughlin sets the strategy and oversees branding, marketing, public relations, audience development, community affairs and underwriting efforts that support all the programming produced by New York Public Radio. Over the past six years, O’Loughlin has shepherded New York Public Radio’s brand transformation from two radio stations into a multi-media organization with distinctive content brands that resonate with audiences across diverse platforms. She has overseen innovative campaigns like WQXR’s Beethoven Awareness month that mixed on air programming, with digital offerings and live events throughout New York City.
O’Loughlin is also responsible for New York Public Radio’s The Greene Space, a state-of-the-art, multi-media, performance space and broadcast studio that was designed to convene conversations about life, arts and politics in our city and our world. The street-level facility opened in April 2009 and already tens of thousands of New Yorkers have attended events at The Greene Space. The year-round roster of events includes live broadcasts and tapings of WNYC’s signature programs, WQXR music concerts, audio theater, literary readings, art exhibits, political debates, symposia, town hall meetings and other dynamic public events. The Greene Space will produce over 100 events this year.
O’Loughlin’s career spans over twenty years of media marketing. Prior to joining New York Public Radio, O’Loughlin was General Manager at LIME, a start-up company dedicated to content about a healthier, greener, more balanced lifestyle that is delivered across multiple platforms – television, Sirius satellite radio, online, VOD, mobile phone, and podcasts. O’Loughlin also served was Executive Vice President & General Manager of AMC cable TV network, responsible for marketing, programming, production and public relations. In earlier assignments, she also directed affiliate sales and marketing to cable systems for AMC and BRAVO. In her consulting practice, O’Loughlin has advised media organizations on brand positioning and architecture, creative execution, and broadband advertising strategies.
O’Loughlin is an avid WNYC listener and longtime fan. She lives in Brooklyn with her husband and daughter.