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Back in 1970, in the city of San Diego, a small group of comic book fans decided to organize a convention. Their dream was to attract 500 fans. In the end, however, only 300 showed up. But the organizers didn’t give up. Over 40 years later, San Diego Comic-Con International attracts 130,000 attendees each year. Morgan Spurlock takes a closer look at these die-hard fans, and the mother of all comic book conventions in his new movie, which hits theatres today. It’s called “Comic-Con Episode IV.”

Since its publication in 2005, millions of people have read "Freakonomics." The best selling book, written by economist Steven Levitt and New York Times reporter Stephen Dubner, examines pop culture and everyday life through the economic lens of incentives. The result was unexpectedly funny and popular enough to have spawned a newly emerging media empire, including Freakonomics Radio and "Freakonomics: The Movie."