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Maureen Morrin

Maureen Morrin appears in the following:

How Cups Affect Taste

Thursday, April 17, 2008

The feel of the container affects the taste of the drink it contains, according to a recent study by Rutgers Associate Professor of Marketing Maureen Morrin (along with Aradhna Krishna of the University of Michigan). Morrin tells us what happened when they blindfolded people and then gave them water to ...

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