Streams

Mark Schwanhausser

Javelin Strategy and Research

Mark Schwanhausser appears in the following:

New Tech City: Sentiment Analysis and How Banks Use Social Media

Tuesday, October 23, 2012

The social media realm can at times seem like a frivolous place full of out-of-focus photos and posts about what your friends ate for breakfast. But for businesses, it can also be a cash cow thanks to the sheer number of people you can reach with something as simple as a tweet.

Comment

Are Americans Ready for Banking via Social Media?

Tuesday, October 23, 2012

A bank in South Africa announced this summer that its mobile banking customers will now be able to conduct transactions and monitor their accounts through Facebook. This type of cross-pollination between banks and social media does not yet exist in the United States, but it could be coming.

Read More

Comments [1]