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Mark Penn

Mark Penn appears in the following:

Microtrends

Monday, July 27, 2009

Burson-Marsteller CEO, and campaign advisor to Senator Hillary Clinton, Mark Penn, discusses the ever-splintering subsets that Americans identify with, and what they mean. In Microtrends: The Small Forces Behind Tomorrow’s Big Changes, Penn draws lessons from small but influential groups such as "soccer moms" and "Nascar dads," and ...

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Are the "Internet Married" the Next "Soccer Moms"?

Wednesday, September 19, 2007

Mark Penn, political strategist, pollster, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes, identifies the small groups that win elections.

Microtrends is available for purchase at Amazon.com

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Are "The Internet Married" the new "Soccer Moms"?

Wednesday, September 19, 2007

What’s in a name? Quite a lot, if you are political strategist Mark Penn, the man who coined the phrase "Soccer Mom." His new book, Microtrends, groups voters into categories that politicians can then use to target their messages. Also, Jeremy Scahill joins us to talk about the private military ...