Lynda Resnick

Lynda Resnick appears in the following:

Business Talk

Thursday, February 19, 2009

Lynda Resnick, entrepreneur behind POM and Fiji Water, shares her secrets of brand-building in her new book Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business. What's your trick to marketing a big idea in this economy? Comment below!

Comments [65]

Mortgage Cramdown

Thursday, February 19, 2009

Barack Obama's new $75 billion plan aims to help refinance mortgages and avoid bankruptcy and foreclosures. How will it affect the NYC region, and how will it mesh with local efforts in place to already help homeowners? Plus, how Lynda Resnick sold pomegranates to the world. And, a bittersweet goodbye ...