Jessica Litman appears in the following:
When A Brand Becomes Too Successful
Friday, June 01, 2012
Aspirin, zipper, thermos, yo-yo -- even heroin was once a registered trademark. Today, they're generic product categories. Could the same happen to Google? It's already a recognized verb. Bob speaks with University of Michigan Law Professor Jessica Litman who says that though Google is unlikely to lose its trademark soon, there's a long history of 'genericide.'
New Country Rehab - Ramblin' Man
