Edna Ferber appears in the following:
Monday, October 01, 2012
Thursday, April 17, 1958
This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.
Irita Van Doren introduces Elmo Roper, a leader in the then-new field of market research. He discusses the "near-science" of public opinion research. He speaks on two themes - probability and ...