Brenda Williams-Butts is the Senior Director of Community Engagement & Audience Development at New York Public Radio. New York Public Radio owns and operates WNYC AM and FM, WQXR, the four stations of New Jersey Public Radio, The Jerome L. Greene Performance Space, www.wnyc.org, www.wqxr.org and www.thegreenespace.org. Its shows, stations and digital properties reach 11.5 million people each month on average.
As Senior Director of Community Engagement & Audience Development, Ms. Williams-Butts is responsible for cultivating new voices at the station and building the diverse audience that New York Public Radio serves. She has spent the past twelve years as the guiding force behind the organization’s outreach, engagement, on-air content diversification and internal diversity initiatives for recruitment and retention. She has worked to build credibility and create authentic relations with WNYC’s and WQXR’s core audience and communities of color by forming key community partnerships throughout New York City. During the course of her tenure, Ms. Williams-Butts has developed strategic relationships and initiatives with organizations including: The Bronx Museum, African Film Festival, Greater Harlem Chamber of Commerce, El Museo del Barrio, the Queens Council on the Arts and many more.
Ms. Williams-Butts created the highly-anticipated, sold-out WNYC Single Series, which not only serves as a substantial stream of revenue, but also deepens the connection with WNYC’s core audience and reaches out to new audiences. In addition, she galvanizes cross-organizational talent from radio producers to live space producers to marketing to present the highly-anticipated, annual Martin Luther King Jr. event which includes an afternoon of discussion, music and poetry.
As the Founding Co-Chair of Greater Newark CARES Mentoring Movement, Brenda is active in her community helping vulnerable youth in need. In 2009, Brenda was honored as one of The Network Journal’s 25 Influential Black Women in Business. She also currently serves as a Steering Committee member for the National Arts Marketing Project. She also serves as an advisory board member with The Power of Diversity Mentorship Exchange Program (TPODMEP) and an advisory council member for National Federation of Community Broadcasters African American Public Radio Stations. She’s a member of Arts & Business Council, the National Association of Female Executives (NAFE), and National Association of Multicultural Media Executives (NAMME). She’s a mentor at her Church with Rubies of Righteousness.
Ms. Williams-Butts is a a native New Yorker, she now resides in Union, New Jersey, with her husband Charles Butts, Jr. and a blended family of four adults.