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Bob Lutz

GM’s Vice Chairman

Bob Lutz appears in the following:

Car Guy

Wednesday, June 29, 2011

Bob Lutz, former vice chairman of General Motors and author of Car Guys vs. Bean Counters: The Battle for the Soul of American Business, argues American industry needs to focus on products, not share price.

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GM's Bob Lutz on the American Auto Industry: Past, Present and Future

Thursday, June 16, 2011

The American auto industry traveled a bumpy road in recent years. The big three auto makers watched their profits fall throughout the Great Recession. The Troubled Asset Relief Program saved Chrysler and General Motors from total ruin, but the American car industry was suffering long before the recession began. Bob Lutz was the vice chairman of General Motors from 2001 to 2010. His new book is "Car Guys vs. Bean Counters." He analyzes the auto industry and the culture of business.

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A Talk with GM's Bob Lutz: New Cars, New Goals

Monday, July 13, 2009

On Friday General Motors emerged from bankruptcy after only forty days in Chapter 11. Now they’re trying to project the image of the “new” GM. What new cars will they roll out—and what are the company's chances of actually making a profit? Joining The Takeaway from Detroit is Bob Lutz, GM’s Vice Chairman. Lutz began his career in the auto industry in 1963 and he’s in charge of brands, marketing, advertising and communications for GM.

"Our goal is to get back to being a wholly-privately-owned company in two or three years — at the latest four years. And that's the government's goal too."
—GM vice-chairman Bob Lutz on the state of the company


Click through for a transcript of our discussion with Bob Lutz.

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