April Dembosky

April Dembosky appears in the following:

Selling Health Care To California's Latinos Got Lost In Translation

Thursday, March 06, 2014

Certain sales strategies work well with American Latinos. California's insurance exchange didn't try any of them when advertising coverage with the Affordable Care Act.


Big Data, Data Mining, and You

Friday, December 14, 2012

The explosion of social media and smartphones has digitized of our lives and created new opportunities for industries to access an unprecedented amount of data about us. Financial Times technology correspondent April Dembosky has covered the rise of “big data”—and what companies are doing with all this information about us—for a new series in the paper.

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