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Andy Sernovitz

Andy Sernovitz appears in the following:

Product Review Regulations for Bloggers

Wednesday, October 07, 2009

The Federal Trade Commission released new rules that require bloggers to disclose all money or gifts they receive in exchange for publishing product reviews. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, discusses his take on the FTC's new regulation.

Calling ...