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Amy Gershkoff

Amy Gershkoff appears in the following:

Political Microtargeting: Yes Pe-can?

Wednesday, April 16, 2008

Micro-targeting has become an invaluable tool for marketers and politicians alike. Amy Gershkoff, Director of Analytics at MSHC partners, a political communications firm, discusses how what's in your fridge can predict who you're going to vote for.