CAB MINUTES: MARCH 2014
March 17, 2014
Community Advisory Board Minutes
CAB Members in attendance: Sarah Lenigan, Theodore Schweitzer, Judith Cholst, Lue Ann Eldar, Joyce Lannert, Gary Brocks, John Bacon, Helen van der Voort, Harriett Olson, Michael Bauman, Anita Aboulafia, Steve Rapkin
Ellen Polaner: WNYC Board Member.
Graham Parker, VP and GM WQXR; Kathleen Drohan, WQXR instrument drive project manager.
Public Audience in attendance: Kayla Gluck, Catherine Arcure, Timothy Buchman, Caroline C. Pasion, Len Polaner, Fred Friedland
Approval of minutes – Theodore Schweitzer approved, Sarah Lenigan seconded, approved unanimously
Public comment period: Timothy Buchman commented that he would like to make a donation to WQXR, however since WQXR joined with WNYC, he is redirected to WNYC or Development. He wants to know that his money is being sent to WQXR. Graham Parker explained that all gifts go to NY Public Radio, and gifts are acknowledged as to WQXR but are responded to as NY Public Radio. A discussion ensued as to the technical difference between “restricted” and “directed”.
Katherine Arcure commented that the fund drive was very nicely/professionally done.
WQXR and the Instrument Drive: Graham Parker and Kathleen Drohan (WQXR instrument drive project manager) discussed the station’s first ever instrument drive. The drive will take place between March 28, 2014 and April 7, 2014 with the instruments being distributed in September. The hopes are to have this as a multi-year program. The formal announcement took place on March 3 and commercials have commenced. There will be a kick off with Alan Gilbert of the NY Philharmonic and WHEELS, a student group using donated instruments.
The goal is 1000 instruments that will be received at various locations around the City, NJ and Westchester, and then refurbished as necessary by Sam Ash, as per the wishes of the recently deceased patriarch. Sam Ash will flag instruments that are highly valued and the donor will be notified – the same procedure will be followed for instruments that have no value. They have received a “bulk” donation of 30 cellos from Music From the Heart.
There are a number of community partners working with WQXR including Mr. Holland’s Opus (“MHO”) - an organization whose sole purpose is to distribute instruments to students, founded by the composer of the movie, the Fund for Public Schools, Snug Harbor, the Bronx Museum, Brooklyn Music School, Lincoln Center and 92 Street Y. CAB members have also provided promotional partners: Metropolitan Transit Agency will display flyers in 150 locations; the NY Public Library will also display flyers throughout its city branches. A meeting is also planned with Carmen Farinia, Schools Chancellor.
MHO will match instruments to schools based on criteria they have set – must be a Title One school and the music program must have been in place for at least 3 years. They then follow up a year later and if its not working they will take back the instruments. Instruments stay in the school not with an individual student. They’ve raised a lot of money to help support this drive and the repairs and plan to take all instruments. If there are too many, they will be held for next year. As of this meeting, the budget is just under $200K and still a little short.
Graham Parker then played 3 radio spots supporting drive, a video of WHEELS students, and a TV spot running on WNET. Much of the media has been donated.
In addition to the radio and TV spots, a there is a promotional campaign including wildposting, community postings and postcards, 92Street Y program ad, WNET, trade publications, subway dioramas, Lincoln center drop off locations, and press outreach.
Mr. Parker expressed the Stations’ sincere thanks to CAB members who have been so helpful in coming up with ideas for getting the word out and distributing flyers.
Report from Recruitment committee. – Steven Rapkin
The Committee is trying to encourage geographic and ethnic diversity and to that end will be targeting the outer boroughs, Queens, SI, and the Bronx and NJ (NJ makes up 1/3 of listeners). They would also like individuals in the arts, science, performing arts, and health care. Gary Brocks asked if there is a way to contact Jazz at LIncoln center, Alvin Ailey, among others to see if they have people they can identify. Anita Aboulafia has sent a letter to the Lower East Side Chinese Organization. John Bacon will send letters to the 60-ish Community Boards. The Committee will also get a list of partner organizations from the Station and is hoping to get a 30 second spot for recruiting on–air.
The conversation turned to thoughts of expanding meeting locations and possibly using different sites of the public library in NYC or in NJ. Accessibility was an issue. One suggestion was skyping to make it easier for board members to call in when they are unable to attend in person. We will look into Grand Army plaza public library and on-line meetings technology. Agendas will need to be tailored to the meeting venues to encourage attendance.
CAB Business – Anyone who wants to run for a position on the board, must make his or her feelings know in April for presentation in May and vote in June. Future meeting topics to be looked into include someone speaking on the station’s follow up on climate change, or another station initiative – a science fair coming up in April. Steve Rapkin will look into the possibility of Elliot Forester as a guest in May.
Second Public Comment; There was further discussions about the difficulty in accessing information about CAB meetings and their locations on the Station’s web site. Gary Brocks suggested direct feedback from users to understand why it is so hard to find info. Sarah Lenigan suggested it go to events section. The contact information for applications also needs to be updated. Regarding broadening meeting venues, Mr. Buchman thought it is an unreasonable burden on board members to go to another state, but Hoboken or Teaneck or Montclair would probably work.
Motion to adjourn was made by Theodore Schweitzer and seconded by Judith Cholst. The meeting ended at 7:30.
Submitted by Helen C. van der Voort