NEW YORK, NY February 11, 2008 —The Fire Department is unveiling the largest fire safety campaign in its history.

The Sound the Alarm campaign was prompted by a fire in the Bronx that took the lives of 9 children and an adult last March.

The campaign features ad educating people about the importance of smoke alarms and proper maintenance of them.

The cutting-edge campaign is funded through a major grant from the Department of Homeland Security.

Fire Department Commissioner Nicholas Scoppetta and Congressman Jose Serrano will discuss the new program at a Bronx fire station later today.