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News
Campaign Theme Songs: A Tough Balance
by Siddhartha Mitter
NEW YORK, NY February 02, 2008 —It’s not exactly the Grammys, but as the presidential field winnows down, so does the list of campaign theme songs that might – come November – be crowned the Winning Presidential Anthem of 2008. WNYC’s Siddhartha Mitter evaluates the contenders.
REPORTER: They say one way we pick a presidential candidate is to imagine having a beer with them. But which candidate would you let take you to a party? And when you got there, what kind of music would they play?
MUSIC: ABBA, “Take a Chance on Me”
REPORTER: That, believe it or not, is campaign music.
REPORTER: Apparently, John McCain is a huge fan of ABBA, and “Take a Chance on Me” was his personal pick to replace Chuck Berry’s “Johnny B. Goode” on the campaign trail. I always thought the moment ABBA came on was the time to leave the party. But McCain’s doing pretty well in the primaries, so what do I know?
MUSIC: Theme from “Rudy”
REPORTER: Here’s another unusual choice. In the final weeks of his campaign, Rudy Giuliani would stride onstage to the theme from a 1993 movie called… “Rudy.” It’s the tale of a pint-size kid who beats the odds and makes it onto the Notre Dame football team. Great concept – if you happened to know the film. If you didn’t, it’s unlikely this solemn instrumental music was going to get your political juices flowing.
MUSIC: Brooks and Dunn, “Only in America:” One kid dreams of fame and fortune… One kid helps pay the rent… One could end up going to prison… One just might be president…
REPORTER: Not really subtle, but subtlety isn’t the point. Campaign music has to achieve a tough balance – just like the campaign itself. Keep your supporters happy, reach out to the undecided, and try not to alienate anybody. That’s how even a self-proclaimed candidate of change, like Barack Obama, ends up with this fairly cheesy country number by Brooks and Dunn.
REPORTER: Still, most of the Obama playlist is classic soul music – of the upbeat and uplifting type. It’s great stuff: Aretha Franklin, Earth Wind and Fire, and Stevie Wonder.
MUSIC: Stevie Wonder, “Signed, Sealed, Delivered”
REPORTER: Logistically, this is a great song to close a rally: the refrain comes very fast, so you keep the energy high, especially after one of those soaring Obama speeches.
MUSIC, Celine Dion, “You and I”
REPORTER: Of course the first major song of Election 2008 turned out to be kind of a disaster. When the Hillary Clinton campaign asked supporters to help them pick an official anthem, the pundits thought it was a great way to engage voters. How they ended up with Celine Dion is still a mystery.
REPORTER: Ms. Dion has long vanished from the playlist. The Clinton campaign has gone ecelectic instead. Songs in heavy rotation on the trail include Sheryl Crow, Big Head Todd & the Monsters, and this one from KT Tunstall, “Suddenly I See.”
MUSIC: KT Tunstall, “Suddenly I See:” Her face is a map of the world, a map of the world… You can see she’s a beautiful girl, a beautiful girl... And everything around her is a silver pool of light, people who surround her feel the benefit of it, it makes you calm, she’ll hold you captivated in her palm. Suddenly I see, this is what I wanna be…
REPORTER: Given the campaign context it’s hard not to see this as a wishful description of the candidate herself. Experience and competence are great traits in a president, but radiating a silver pool of light is a lot more cool. Who said we can’t have it all?
REPORTER: Now maybe none of these tunes work for you, and you’re still shopping for a candidate. How about Mitt Romney? His playlist changes too, but here’s a solid regular.
MUSIC: Elvis Presley, “A Little Less Conversation:” A little less conversation, a little more action please. All this aggravation ain’t satisfactionin’ me. A little more bite and a little less bark, a little less fighting a little more spark… Close your mouth and open up your heart and baby, satisfy me… Satisfy me baby…
REPORTER: Enough talk – Romney’s about business, and about Elvis. Maybe it’s something about the hair? And we’ll assume all that “satisfy me” stuff is about satisfying the voters’ expectations – nothing else.
REPORTER: In general with campaign music, you don’t really want to dig too deep into the lyrics – let alone the social context that the music was made in. Just because most campaign songs are well-worn classics, doesn’t mean they were made in a vacuum. Like this New York club anthem from the Seventies…
MUSIC: McFadden and Whitehead, “Ain’t No Stoppin’ Us Now”
REPORTER: Ain’t No Stopping Us Now – another Romney campaign pick. Nothing says chief executive like the music drag queens used to sashay to back at the Paradise Garage.
REPORTER: OK, so maybe campaign music isn’t as crucial as how each candidate plans to deal with the mess in Iraq, or fend off the subprime mortgage crisis. Still, a good song – or a bad one, for that matter – adds an emotional dimension to the race that a policy paper can never provide.
REPORTER: For WNYC, I’m Siddhartha Mitter.
