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Bloomberg Gathers Stats on White House Run

Mayor Bloomberg is reportedly gathering data to help him determine whether to run for president.

by WNYC Newsroom

NEW YORK, NY January 10, 2008 —The Associated Press says the mayor is using an approach known as "micro-targeting."

The exhaustive data collection began months ago.

When the analysis begins shortly, it will provide the data-obsessed billionaire businessman with the information he will use to decide whether to run for the White House.

Bloomberg's spokesman declined to comment.



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