NEW YORK, NY February 14, 2007 —In a world full of brands - New York City is putting its name on an old fashioned product...a condom!

REPORTER: The city's health department unveiled the NYC brand condom and handed 150,000 out to commuters this morning. It will continue to make them free from now on in an attempt to prevent HIV and other STDs.

REPORTER: Brooklynite Melena Gillard wonders if the condom will incorporate known landmarks on the packaging or design:

GILLARD: "Is it going to look like the Chrysler Building? its got a Chrysler building reservoir tip feature...(laugh) that makes it extremely desirable to who? I don"t know"

REPORTER: New York City is the first city in the country to have its own brand of condom.