Colleen Crosby of Santa Cruz Coffee Roasting greets a coffee farmer who has just expressed how glad he is to see the people who buy and drink his coffee. (WNYC/Marianne McCune)

NEW YORK, NY July 13, 2005 —Most of Ethiopia’s coffee is grown on small family farms. Much of it is organic … simply because farmers can’t pay for fertilizer. Yesterday, we brought you a story about a competition designed to bring higher profits to the farmers who grow great coffee. But not all Ethiopian farmers were allowed to compete -- only coffee cooperatives. That’s because the competition’s organizers aim to encourage farmers to work collectively. WNYC’s Marianne McCune reports on the winning farmers.

» View a photo gallery of McCune's trip to Ethiopia