NEW YORK, NY September 17, 2009 —On the first day of Rosh Hashanah tomorrow, anyone who looks up at the billboards and marquees of Times Square will be able to participate in a bit of Jewish tradition. The Web service 10-Q, which stands for 10 questions, will project a question a day on a huge electronic screen for each of the 10 days of the Jewish high holidays. Traditionally, they're a time to reflect on the past year and plan improvements for the year ahead. Ben Greenman is the co-creator of the project.

GREENMAN: It's based on the Jewish tradition, but its really open to everybody, because some of the things we're asking are human questions. You know, certainly asking someone if there's anything in the past year that they wish they could have done differently and why, the question that they see in Times Square may start them thinking about it.

Greenman says a call for ethical reflection may seem out of place in the hustle and bustle of Times Square. He's hoping people who see the questions will take time to log onto 10Q's website and take a crack at answering them. Next year, each participant will receive an email with their answers.