NEW YORK, NY July 07, 2009 —Hundreds of ethnic media organizations across the country are organizing to demand action on federal immigration reform.

REPORTER: New America Media, an association of ethnic news outlets, has produced an editorial calling on the White House and Congress to enact a "just and humane" reform package.

Marcelo Ballve, contributing editor of New America Media, says ethnic media can be a powerful political force:

BALLVE: These are newspapers and broadcasters that are used to mobilizing their audiences, telling their audiences when something is happening in government, urging them to get involved.

REPORTER: El Diario, New York's largest Spanish daily paper, ran the editorial on Sunday. Other city news outlets planning to run it this week include Weekly Bangla Patrika, Aramica, News India-Times, Nowy Dziennik.