NEW YORK, NY July 06, 2009 —The Salvation Army's iconic red kettles and bell ringers are returning early to New York City's streets, to help those hardest hit by the recession. The Salvation Army's campaign is traditionally held during the Christmas season. But a spokesperson says a huge upswing in demand caused by the economic meltdown prompted the idea for the "Kettles in July" drive. It will be held from July 12 through July 18. The Salvation Army reports a 40 percent increase in people seeking help at its shelters.