NEW YORK, NY October 14, 2008 —New York City is trying to get more tourists from developing countries. NYC And Company spokeswoman Kimberly Spell says the latest foreign office for the city's marketing and tourism office is in Mumbai, India.

SPELL: If we can extend the stay just by a few days, and get them to go to a show, or get them to expand their visit, it has a huge economic benefit for the city of New York.

REPORTER: The city received 157,000 visitors from India last year. Many of them came to visit family and friends and the city estimates they generated $226 million in economic activity.

New York has already set up tourism offices in other countries with emerging economies, like Russia, Brazil and China.

The tourism push comes as the U.S. dollar is rising against several foreign currencies, making New York less attractive to foreign travelers.