Amy Hamlin

"Keep Calm and Carry On"

It's Complicated

How's Business

This story comes from my mother, who is a perennial recipient of mail-order catalogues. This holiday season she has noticed a proliferation of goods embossed with a version of the 1939 poster issued by the British Government as Hitler's Luftwaffe geared up for attacks on the U.K.. The slogan: "Keep Calm and Carry On" was designed to assuage the fears of an understandably nervous public. That it would re-appear today is not surprising given The Great Recession. But the message of uplift, to me anyway, is also pernicious because it asks us to part with our money (to purchase the totebag or handtowel - see .jpg) in spite of a real need for fiscal responsibility.