Jennifer Zarcone

The Turkey Cookie Index

Recovery

How's Business

My cousins own a restaurant/bakery in Boerum Hill in Brooklyn. They have had a really rough year or two. They sell a lot of pies, etc, for Thanksgiving and she always makes beautifully decorated cookies that look like turkeys. Last year, she had to give them all away - people will buy a pie, but wouldn't waste money on something like a $4.50 cookie that is just an extra. This year, she sold more than half of the turkey cookies. I call it the Turkey Cookie Index. An economic indicator that people are more willing and able to buy a little something extra that they don't really need this year.

364 Atlantic Avenue Brooklyn, NY 11217