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In Morningside Park, Residents See Both Good and Bad in Corporate Sponsorship

Monday, June 11, 2012 - 06:13 PM

Harlem residents have mixed feelings about corporate sponsorship of dog runs and basketball courts in Morningside Park. Though they welcome the improvements the funding from the parks department’s project will bring, some say they’re not keen about privatization of public spaces.

“I sort of like the idea of this as a stopgap measure to make up for lost revenue,” resident David Blakesley said. “But at the same time I don’t really like the idea of this being a foot in the door and for the next 30, 40, 50 years every park has Pepsi plastered all over the place. So in principle I’m not completely opposed, but I can’t imagine this would be done in a way that is not disagreeable.”

The NYC Parks Department on Friday put out a request for proposals allowing companies, foundations or individuals to bid on naming 631 basketball courts and 55 dog runs. It is hoping to raise $5 million through the sponsorship.

Morningside Park, in particular, could use some major upgrades to its dog run. Harlem resident Arielle Goldman, 29, said though parks should cater to the public, if corporate sponsorship results in better facilities, it’s a compromise she’s willing to make.

"It would be nice if the dog run could be a little nicer. The mulch is kind of gross and the dogs get dirty from running around," Goldman said. “I'm not in favor of privatizing the parks, but maybe if Pepsi or someone's name was on it they'll want to keep it cleaner. It’s not like there’s not billboards everywhere.”

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Comments [1]

geoffrey Croft

A major premise for the article was misrepresented - as the money generated from the proposed sponcership would not go to parks.

See your previous article:
http://www.wnyc.org/articles/wnyc-news/2012/jun/08/nyc-parks-seek-corporate-sponsors/

The $5 million dollars the agency hopes to raise - just the beginning - is called a pass through - the Parks Department collects and revenue and sends it along to the City's general fund. And then the Mayor and the City Council allocate a fraction of the funds needed to maintain our parks - far less than one half of one percent of the ciity' budget in levy funds for an agency responsilbe for 14% of the City land - with the public's blessing.

Please correct.

Geoffrey Croft- NYC Park Advocates

Jun. 12 2012 01:31 AM

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