New York Daily News Hikes Newsstand Price
Friday, July 01, 2011 - 05:52 PM
The tabloid war between the New York Post and the New York Daily News is getting costly — for their readers.
The Daily News announced Friday it's hiking its weekday newsstand price by a quarter — to 75 cents — effective on Monday, July 4. The New York Post recently upped the price of a weekday issue to 75 cents.
"It's really a question of how much a couple of publishers want to lose to continue this head-to-head tabloid print war, when the battleground is really moving online," said media analyst Ken Doctor, with the company Outsell, who noted raising newsstand prices will only go so far to rescue an ailing industry.
Doctor said newspapers are losing six to eight percent of their ad revenue year over year, partly because advertisers are moving online.
"A lot of publishers are coming to that, finally coming to the recognition that print is not going to be here in as dominant a way in five and 10 years as it is now," he said. "It's not going away, but it's clearly having a reduced place in readers' lives.
The Daily News said it hasn't raised its weekly price for nearly two decades. The paper also said it's expanded its daily coverage of the five boroughs, and invested in "state-of-the-art color presses."
The Saturday edition will now cost $1, and the Sunday paper will remain at $1.25.