Starting Tuesday, one of the three shuttle trains running between Grand Central Station and Times Square has what the MTA calls a subway first: an advertiser-sponsored video campaign. The ten-inch screens are promoting TBS's coverage of the baseball post-season.
Although the screens are just repeating a TBS commercial right now, subway rider Janet Vasquez appreciates it.
“I think it's great,” she says. “I mean, I enjoy baseball, so it's a little different than looking at the regular, everyday mundane.”
The MTA says it earns more than $100 million a year from advertising.
The TBS campaign will run on the Times Square Shuttle for a month.
Kate Hinds is an Associate Producer for WNYC News. She also reports for WNYC and Transportation Nation, a public radio reporting project that combines the work of multiple newsrooms to provide coverage of how we build, rebuild and get around the nation.
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